VideoEgg Buying Six Apart

VideoEgg ad network announced today it will buy marketing and blogger network Six Apart to create a combined media company called Say Media.

The goal of the new business will be to hook up advertisers with consumers at a time when online attention spans are limited and ads that interrupt people aren't proving effective. Say Media will team up VideoEgg's technology with Six Apart's social publishing and blogging network in an attempt to create more interactive and conversational ads.