AOL Launching Swedish Web Portal

AOL Europe announced the launch of a new portal in Sweden, AOL.se. AOL.se is free to anyone using the Web and will offer email, instant messaging, photo and video services, in addition to tailored content including local sports, entertainment and celebrity news.

Following the launch of dedicated portals in Italy and Spain last month, the launch of AOL.se continues AOL's ambitious expansion program in Europe. Within 24 months, AOL plans to launch local portals in 30 different countries, a number of which will be in Europe.

AOL.se offers Swedish consumers an attractive online destination, which brings together a range of content, interactive services and safety features into one place. It offers email with an unlimited storage option and unrivalled safety and spam protection, in addition, integrated instant messaging and social networking applications, such as AOL Foto and AOL Video. With the Winamp Player AOL offers a state-of-the art media player that can be personalized and has access to unique streaming content as well a remote function to enjoy your media on various platforms with internet access.


Key features of the new AOL.se portal include:

· AOL's easy-to-use email service. AOL E-post, with an unlimited storage option, industry-leading spam blocking, and powerful security protections against viruses. Early adopters of AOL's services in Sweden will benefit from taking their pick of email addresses, as the launch of a new country specific AOL name space makes many first name, last name email address combinations available.

· AOL's leading instant messaging (AIM) featuring offline messages, picture sharing, personalization, grouped messaging, and simultaneous multiple accounts.

· AOL's Foto service allowing unlimited storage of images at the original resolution, and easy sharing via blogs, instant messaging and email.

· AOL's Video product featuring video uploading and sharing tools, as well as the ability to edit videos before uploading them.

· A powerful Web search product, powered by Google that helps users find the local or international information they need.

· Numerous content channels including News, Sports, Celebrity, Cinema and Games. More channels will be added over time.

· The ability to share content easily within AOL's community and with other internet users across the globe.

The Swedish portal launch is the latest in AOL's drive to grow its worldwide audience. Over the past year, AOL has transitioned itself to a global online advertising supported company. AOL is focused on web-based products and programming leadership, rapid international growth; and building a world-leading advertising network. In recent months, AOL has revamped its product and programming lineup, launched portals in Austria, India, Italy, Netherlands and Spain. In September AOL announced a new entity called Platform A. Platform A builds on the success of Advertising.com, which operates the largest third-party display network, and integrates behavioral targeting leader TACODA, Third Screen Media, which operates the largest mobile media network, market leading video ad serving platform Lightningcast, and ADTECH's global ad serving platform.