Google launches AdSense for mobile

Google announced today the launch of a mobile version of their ever-popular AdSense model. Functioning contextually like standard AdSense, the mobile version will help advertisers target ads formatted especially for the small screen. AdSense publishers are able to generate revenue via clickthroughs.The program is now available in the following countries: US, England, France, Italy, Germany, Spain, Ireland, Russia, Netherlands, Australia, India, China, and Japan.

AdSense for Mobile is intended for AdSense partners who have created websites specifically for mobile browsers, and who want to monetize their mobile content via contextual advertising. Like Google's other AdSense products, mobile text ads run on an auction model. The system automatically reviews the content of publishers’ mobile websites and delivers text ads that are relevant to the websites’ audience and content. Publishers earn money whenever mobile users click on the ads.